The Lean Channel Management Blog

Tips, Tricks, How-Tos & Rants for Amazon Vendors

10 Ways Vendors Damage Their Brand on Amazon.com

By LCM Team 25 September 2014 0 Comments

Whether or not you sell to Amazon.com, your products are most likely listed on the platform. If you’re not actively managing your brand presence in the biggest ecommerce channel, then you could be doing real damage to your brand. How do you manage retailers who sell your products as 3rd party merchants? How do you maintain consistent branding and pricing? Selling on Amazon.com’s platform is a huge potential opportunity for success but it’s also full of pitfalls that can hurt how customers and retailers view your brand. Your Amazon.com strategy has to be comprehensive to protect what you’ve spent so…

Vendor Central Return Rate: The Missing Metric (PRO TIPS)

By LCM Team 27 March 2014 0 Comments

Vendors have a damage or returns allowance deducted from their remittances. This is initially estimated by the Amazon Vendor Manager and is part of the of the legal agreements you sign in Vendor Central when you first get setup (Question: Do you have all your agreements downloaded? They are legal contracts!). A better name for it would be “Return Allowance.” On return to Amazon, products may be either placed back in inventory if unopened, refurbished/evaluated and sold on Warehouse Deals, liquidated, or destroyed. In any case, that agreement means they won’t come back. As this allowance agreement comes to the end of its term, your vendor manager will pull a report and review your returns rate. They will then negotiate with you to cover return costs if your return rate exceeds your current deduction.

PRO TIPS for Treating Amazon as a Customer

By LCM Team 19 March 2014 0 Comments

Amazon is called the 800 pound gorilla and an unfeeling machine, but the fact is they are a group of very smart people led by a unique individual with a unique vision. They have changed the world with their passion, technology, and hard work. Working smartly, you too can benefit from this amazing online marketplace. But you must treat Amazon as a customer.

PRO TIPS for Amazon.com Vendor Created Advertising

By LCM Team 14 March 2014 0 Comments

10 Amazon Pro Tips for Amazon.com Vendor Created Advertising