Whether or not you sell to Amazon.com, your products are most likely listed on the platform. If you’re not actively managing your brand presence in the biggest ecommerce channel, then you could be doing real damage to your brand. How do you manage retailers who sell your products as 3rd party merchants? How do you maintain consistent branding and pricing? Selling on Amazon.com’s platform is a huge potential opportunity for success but it’s also full of pitfalls that can hurt how customers and retailers view your brand. Your Amazon.com strategy has to be comprehensive to protect what you’ve spent so…
Amazon has released a powerful and amazing self-service advertising service through Amazon Marketing Services. It allows you to create an ad that will be presented at the top of results from a search on Amazon.com. Imagine tens of millions of searches across Amazon. If you are selling a new cheese you want to promote and someone searches for “Swiss Cheese” your ad can show up letting people find your product. They click on the ad and it goes to your Brand Store or a search page of your cheeses, and they buy your amazing new Swiss cheese. Here are ten…
Vendors have a damage or returns allowance deducted from their remittances. This is initially estimated by the Amazon Vendor Manager and is part of the of the legal agreements you sign in Vendor Central when you first get setup (Question: Do you have all your agreements downloaded? They are legal contracts!). A better name for it would be “Return Allowance.” On return to Amazon, products may be either placed back in inventory if unopened, refurbished/evaluated and sold on Warehouse Deals, liquidated, or destroyed. In any case, that agreement means they won’t come back. As this allowance agreement comes to the end of its term, your vendor manager will pull a report and review your returns rate. They will then negotiate with you to cover return costs if your return rate exceeds your current deduction.
Amazon is called the 800 pound gorilla and an unfeeling machine, but the fact is they are a group of very smart people led by a unique individual with a unique vision. They have changed the world with their passion, technology, and hard work. Working smartly, you too can benefit from this amazing online marketplace. But you must treat Amazon as a customer.
10 Amazon Pro Tips for Amazon.com Vendor Created Advertising
- « Previous
- Next »