Leveraging our extensive Amazon Advertising knowledge, LCM combines a proprietary algorithm with keywording adjustments to optimize your ads — reducing Average Cost of Sales (ACOS) over time and helping you achieve peak ROI.
Our algorithm-based solution maximizes impression rate for words that convert while minimizing bidding spend. LCM can often improve an existing advertising campaign’s performance by 2% or better.
The LCM Process
Creation & Testing
We'll build an ad campaign that incorporates competitive research (to understand what you're bidding against), creative imagery and tagline guidance, keyword research (for Sponsored Product ads), and A/B comparison testing of multiple Headline ads.
Leveraging our algorithmic system, we'll perform bi-monthly campaign tuning, as well as super-charge search relevancy by making keyword updates to ASIN detail page content. A monthly campaign report and walkthrough will help you understand progress over time and ad performance improvement.
Our AMS experts will work with you to create a quarterly advertising plan, which includes goal setting, budget planning, ASIN analysis for best advertising options, and review of out-of-stock causes.
Ad optimization is based on a lot of math and programmatic work, but there is also a level of art that requires a human touch. Our seasoned advertising team will tweak that final bit of performance necessary to make your products successful.