Hope isn’t a strategy when you’ve put all your eggs in once basket. As an Amazon vendor you may have recently experienced “Dry Sunday” when you didn’t get Amazon POs. There was significant conjecture and not a lot of information that was helpful. Amazon Marketing was still calling vendors to advertise for DEA ads, and Amazon Vendor Services were still processing tickets and responding ambiguosly to inquiries as to where POs were in the pipeline. This video by David McLean addresses the fear, loathing, and panic that ensued and discusses how to mitigate risk when you have a large number…
If you use UPC barcodes acquired via third-party sellers, your Vendor Central products could be in danger of being delisted by Amazon. Learn more about Amazon’s GS1 requirements for Seller Central sellers (and LCM’s guidance for Vendor Central sellers).
While it’s important to create ASIN detail page content for bullets, product description, and A+ presentations as evergreen as possible, that doesn’t mean you shouldn’t just fire your content into the belly of the Amazon beast and then forget it.
There are dozens of little decisions that need to be made with every detail page on Amazon. Just one wrong decision can prevent you from growing quickly to a top category product.
Success on Amazon starts with an optimized Detail Page Experience (DPX), and each of these elements require thought and strategy to ensure your detail page produces a higher conversion rate, improved search ranking, and better customer reviews.
The era of Amazon brand alarmism is upon us. There has been an explosion of companies — especially former sellers — who now bill themselves as consultants that are actively marketing services to Amazon Vendors.