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The Lean Channel Management Blog

Tips, Tricks, How-Tos & Rants for Amazon Vendors

Fear, Loathing and No Amazon POs – What is your business continuity plan?

By David 23 April 2019

Hope isn’t a strategy when you’ve put all your eggs in once basket. As an Amazon vendor you may have recently experienced “Dry Sunday” when you didn’t get Amazon POs. There was significant conjecture and not a lot of information that was helpful. Amazon Marketing was still calling vendors to advertise for DEA ads, and Amazon Vendor Services were still processing tickets and responding ambiguosly to inquiries as to where POs were in the pipeline. This video by David McLean addresses the fear, loathing, and panic that ensued and discusses how to mitigate risk when you have a large number…

Seeking Validation: Amazon’s GS1 Barcode Enforcement

By Agen Schmitz 22 January 2019

If you use UPC barcodes acquired via third-party sellers, your Vendor Central products could be in danger of being delisted by Amazon. Learn more about Amazon’s GS1 requirements for Seller Central sellers (and LCM’s guidance for Vendor Central sellers).

Refresh Content, or Halt and Catch Fire

By Agen Schmitz 09 January 2019

While it’s important to create ASIN detail page content for bullets, product description, and A+ presentations as evergreen as possible, that doesn’t mean you shouldn’t just fire your content into the belly of the Amazon beast and then forget it.

The Importance of a Great Amazon Detail Page Experience

By Agen Schmitz 19 December 2018

There are dozens of little decisions that need to be made with every detail page on Amazon. Just one wrong decision can prevent you from growing quickly to a top category product.

Success on Amazon starts with an optimized Detail Page Experience (DPX), and each of these elements require thought and strategy to ensure your detail page produces a higher conversion rate, improved search ranking, and better customer reviews.

Beware Alarmist Emails Regarding Amazon (10 PRO TIPS)

By LCM Team 18 July 2017

The era of Amazon brand alarmism is upon us. There has been an explosion of companies — especially former sellers — who now bill themselves as consultants that are actively marketing services to Amazon Vendors.