The Lean Channel Management Blog

Tips, Tricks, How-Tos & Rants for Amazon Vendors

Seeking Validation: Amazon’s GS1 Barcode Enforcement

By Agen Schmitz 22 January 2019 0 Comments

If you use UPC barcodes acquired via third-party sellers, your Vendor Central products could be in danger of being delisted by Amazon. Learn more about Amazon’s GS1 requirements for Seller Central sellers (and LCM’s guidance for Vendor Central sellers).

Refresh Content, or Halt and Catch Fire

By Agen Schmitz 09 January 2019 0 Comments

While it’s important to create ASIN detail page content for bullets, product description, and A+ presentations as evergreen as possible, that doesn’t mean you shouldn’t just fire your content into the belly of the Amazon beast and then forget it.

The Importance of a Great Amazon Detail Page Experience

By Agen Schmitz 19 December 2018 0 Comments

There are dozens of little decisions that need to be made with every detail page on Amazon. Just one wrong decision can prevent you from growing quickly to a top category product.

Success on Amazon starts with an optimized Detail Page Experience (DPX), and each of these elements require thought and strategy to ensure your detail page produces a higher conversion rate, improved search ranking, and better customer reviews.

Beware Alarmist Emails Regarding Amazon (10 PRO TIPS)

By LCM Team 18 July 2017 0 Comments

The era of Amazon brand alarmism is upon us. There has been an explosion of companies — especially former sellers — who now bill themselves as consultants that are actively marketing services to Amazon Vendors.

Optimize Your Amazon New Item Setups on Vendor Central (10 PRO TIPS)

By Agen Schmitz 10 January 2017 0 Comments

New Year, new products! Back from holidays, and your company may be getting ready to load 2019 items on Amazon.com. Loading products through the Amazon New Item Setup template can be deceivingly simple to do. Here are 10 Pro Tips to ensure you optimize your setup.