Hope isn’t a strategy when you’ve put all your eggs in once basket.
As an Amazon vendor you may have recently experienced “Dry Sunday” when you didn’t get Amazon POs. There was significant conjecture and not a lot of information that was helpful. Amazon Marketing was still calling vendors to advertise for DEA ads, and Amazon Vendor Services were still processing tickets and responding ambiguosly to inquiries as to where POs were in the pipeline. This video by David McLean addresses the fear, loathing, and panic that ensued and discusses how to mitigate risk when you have a large number of your corporate Revenue “eggs” in one basket.