Posts Tagged ‘Customer Reviews’

Refresh Content, or Halt and Catch Fire

While it’s important to create ASIN detail page content for bullets, product description, and A+ presentations as evergreen as possible, that doesn’t mean you shouldn’t just fire your content into the belly of the Amazon beast and then forget it.

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10 Ways Vendors Damage Their Brand on Amazon.com

Whether or not you sell to Amazon.com, your products are most likely listed on the platform. If you’re not actively managing your brand presence in the biggest ecommerce channel, then you could be doing real damage to your brand. How do you manage retailers who sell your products as 3rd party merchants? How do you…

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