Agen Schmitz, Author at Lean Channel Management

Seeking Validation: Amazon’s GS1 Barcode Enforcement

If you use UPC barcodes acquired via third-party sellers, your Vendor Central products could be in danger of being delisted by Amazon. Learn more about Amazon’s GS1 requirements for Seller Central sellers (and LCM’s guidance for Vendor Central sellers).

Refresh Content, or Halt and Catch Fire

While it’s important to create ASIN detail page content for bullets, product description, and A+ presentations as evergreen as possible, that doesn’t mean you shouldn’t just fire your content into the belly of the Amazon beast and then forget it.

The Importance of a Great Amazon Detail Page Experience

There are dozens of little decisions that need to be made with every detail page on Amazon. Just one wrong decision can prevent you from growing quickly to a top category product.

Success on Amazon starts with an optimized Detail Page Experience (DPX), and each of these elements require thought and strategy to ensure your detail page produces a higher conversion rate, improved search ranking, and better customer reviews.

Optimize Your Amazon New Item Setups on Vendor Central (10 PRO TIPS)

New Year, new products! Back from holidays, and your company may be getting ready to load 2019 items on Amazon.com. Loading products through the Amazon New Item Setup template can be deceivingly simple to do. Here are 10 Pro Tips to ensure you optimize your setup.