A+ Content Archives - Lean Channel Management

The Importance of a Great Amazon Detail Page Experience

There are dozens of little decisions that need to be made with every detail page on Amazon. Just one wrong decision can prevent you from growing quickly to a top category product.

Success on Amazon starts with an optimized Detail Page Experience (DPX), and each of these elements require thought and strategy to ensure your detail page produces a higher conversion rate, improved search ranking, and better customer reviews.

Last Minute Amazon Holiday Strategies (10 PRO TIPS)

There is an old saying at Amazon; “During Holiday the days are like weeks and the hours are like days…” This saying is far closer to the truth than it sounds. If you are an Amazon Vendor, depending on your category and the “giftability” of your product, you may be able to watch your daily sales rate rise at an incredible rate. Purchase Orders may come in from the blue, or you may be called by an Amazon employee asking you to expedite a shipment.